We started to compile some interesting statistics and science about packaging design and it’s impacts on purchase intent. This is the first of 8 cool segments we hope you’ll find useful. First impressions matter — BIG TIME In packaging design, first impressions are everything—they’re the silent handshake that pulls a customer in and makes them take…
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Benefits for an American company working with a Canadian branding agency
Benefits for an American company working with a Canadian branding agency With a shoutout to our American friends, we have received many questions regarding the advantages of working with a package branding agency such as ourselves from Canada. Below, are the top benefits for a US company to work with a Canadian branding agency. Many…
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Package Branding: What is it? Why is it important?
Package Branding is the love child between the package design and the corporate identity of a company. The package essentially can be immediately identifiable as belonging to the parent brand. This typically takes the form of a sub-branded package that encapsulates the attributes of the company. An example would be a sustainable, environmentally conscious, socially…
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