We started to compile some interesting statistics and science about packaging design and it’s impacts on purchase intent. This is the first of 8 cool segments we hope you’ll find useful. First impressions matter — BIG TIME In packaging design, first impressions are everything—they’re the silent handshake that pulls a customer in and makes them take…
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Benefits for an American company working with a Canadian branding agency
Benefits for an American company working with a Canadian branding agency With a shoutout to our American friends, we have received many questions regarding the advantages of working with a package branding agency such as ourselves from Canada. Below, are the top benefits for a US company to work with a Canadian branding agency. Many…
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Package Branding: What is it? Why is it important?
Package Branding is the love child between the package design and the corporate identity of a company. The package essentially can be immediately identifiable as belonging to the parent brand. This typically takes the form of a sub-branded package that encapsulates the attributes of the company. An example would be a sustainable, environmentally conscious, socially…
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Self-employed vs micro-business owners vs entrepreneurs.
To start, a self-employed individual, a micro-business and entrepreneur have different rewards and risks associated with their chosen business models. In this post we will share the differences between each model and some of the rewards and risks for each. The self-employed A self-employed person is somebody who is very much involved with the day-to-day…
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B Corporations? Why do they exist?
B Corporations are companies on a mission to make a positive difference in the world while creating a sustainable business model. Firstly, B Corporations believe the certification is the standard for all successful businesses in the future. Because they believe they can address the current world issues of depleting natural resources, environmental destruction and various…
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Your Creative Options… Super Summarized
Now that we have a general understanding of your creative options out there and some helpful info mixed in from the previous posts, the below summary will help to tie it all together for you. The Freelancer, are they right for you? Ideal for: micro – emerging small sized companies that are very budget conscious.Project…
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Is speculative work a good idea?
Description: Spec work, contests, crowd sourcing and design mills are arrangements where a creative professional produces designs for projects prior to securing an equitable fee agreement with their client. These arrangements can come in the form of contests promising the chance to win the project. The existence of design mills is a somewhat recent trend.…
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Is an ad agency right for you?
Description: An advertising agency is typically a large company that can augment your marketing team. A good agency can provide strategies based on key data points, provide brand direction and implementation. They work best at executing huge projects with many moving parts. An ad agency typically has 30 – 100 creative hands to call upon…
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Is a design company right for you?
Description: A graphic design company these days is typically a creative team that’s your go to creative department. With anywhere from 2-24 creative professionals at hand. They may service 3 larger accounts with a collection of smaller companies mixed in at any given time. Design companies are great for those who have ongoing creative needs…
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The Freelancer, are they right for you?
We created a 5 part series for business owners, directors and marketers of companies big or small to help make an informed decision about which type of creative partner would be the best fit. Will it be a…Freelancer? Design firm? Agency? Spec-work? Contests? Crowd-sourcing? Design mills? Oh my! Please keep mind that these are generalizations.…
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