We started to compile some interesting statistics and science about packaging design and it’s impacts on purchase intent. This is the first of 8 cool segments we hope you’ll find useful.
First impressions matter — BIG TIME
In packaging design, first impressions are everything—they’re the silent handshake that pulls a customer in and makes them take a second look. Packaging isn’t just a shell; it’s a brand’s chance to tell a story, spark curiosity, and set itself apart in a sea of choices. A bold design, striking colours, and the right materials make a statement that goes beyond words, presenting quality and capturing a brand’s essence that resonates with buyers.
When done right, a dynamic first impression can be the start of brand loyalty, instantly building trust and making customers feel like they’ve found innovative. Great packaging doesn’t just look good; it makes people feel good about their choice, planting the seeds for on-going customer loyalty.
Decisions in a snap:
You’ve got just 5–7 seconds to attract & impress shoppers before they move on.
And get this—70% of buying decisions are driven by packaging alone! Nielsen even found that a great redesign could significantly boost sales by 5% – 28%.
All in the details:
Want those eyes to linger on your product? Bold colours, clear fonts, and a attractive layout work magic. Capture that glance, and you’re halfway to a sale!
Let us spiff you up!
Do you have an innovative new product, product line extension, or a new family of products you need branded?
